What is "Chirashi"?

A “Chirashi” is a flyer which is indispensable for everyday's grocery and commodity shopping in Japan. In particular, “Orikomi Chirashi”, flyers delivered each day with the morning paper have become a regular part of the lives of people in Japan as a useful tool for daily shopping. They are characterized by lively, colorful design, and let people know about sale items, seasonal products, and new products.

The typical steps of shopping in Japan

In Japan, looking through the “Chirashi” to find bargains before shopping, especially, for groceries or daily necessities is a part of our culture.

STEP1 Look for the “Chirashi” which appears products we want or the “Chirashi“ of the stores we visit frequently. > STEP2 Look at featured products first, then check other product lineups and prices. > STEP3 Compare various “Chirashi” and decide what to buy from each store.

Let’s take a look at an actual “Chirashi.”

Take a look at the “Chirashi” to find products you want to buy and the "Chirashi" of the stores you want to visit.

Chirashi.

  • The "Chirashi" provides each store’s recommended products, good deals, hot new products, and their prices at the time the "Chirashi" is posted.
    Be aware that items are listed only for a certain period of time!
  • Don't miss good deals products with limited quantities or limited time on the "Chirashi".
  • Some stores decrease prices even knowing that they are losing money!
  • Products with larger images than others are particularly on a special sale!
What is “Shufoo!”?
Shufoo! is a popular service in Japan that enables people to browse “Chirashi” for free. Shufoo! is used by about 7.3 million users in Japan per month.
What is “TABI-DO”?
“TABI-DO” is a project in which Toppan Printing Co., Ltd. partners with a variety of companies under the concepts “travel to experience the real Japan” and “travel that makes you want to visit again.” The aim is to improve the quality and convenience of travel from the perspective of visitors to Japan.

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